Target 100 is an initiative by Australian cattle and sheep farmers, along with the broader industry, to deliver more sustainable cattle and sheep farming.

It demonstrates the long term commitment of Australia’s cattle and sheep farmers to advance sustainable practices (from an environmental, animal welfare, social and economic perspective) by highlighting research, development and extension activities including soil, water, energy, pests and weeds, biodiversity, emissions and animal welfare.

But it's about more than just the research. Target 100 is an educational platform that provides the facts about cattle and sheep farming in Australia. Target 100 aims to bridge the urban rural divide by connecting the community with cattle and sheep farmers and providing the information they want to make informed decisions about the meat they eat. For more information, head to the Target 100 website.

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